🔍 TL;DR - Build a Claude Project that reads your last 30 to 50 reviews as a set. You'll get the praise themes, the friction themes, and one surprise pattern you can't see one at a time. Three follow-on prompts then turn those insights into website USPs, social posts, and a team huddle brief. 30 minutes to build, 15 for the follow-ons.
Most practice owners read their reviews one at a time. That's the problem.
You see a five-star. You feel the small tug from a three-star. You move on. The patterns only show up when you read them as a set, and almost nobody does that on purpose.
This issue, you're going to build a Claude Project that does it for you. A Review Analyser. Once it's set up, you come back to it every quarter, hand it your latest reviews, and get one page back: what your patients consistently praise, what they quietly complain about, and the one thing worth fixing this week.
Then you'll use those insights in three ways. You'll turn the praise into USPs for your website. You'll turn the strongest theme into social posts. You'll turn the friction into a team huddle brief. All from the same chat, no new build.
Like the migration in Issue 0, this works best inside a Project, not a one-off chat. A chat forgets you tomorrow. A Project remembers the brief. Set up once, use forever.
Block 30 minutes for the build. Block another 15 for the follow-ons. Here's the build.
Step 1: Get your reviews [5 min]
You don't need every review you've ever had. The last 30 to 50 are plenty to see the patterns.
Most of your reviews probably live on Google, so the four methods below all start there. If you also have reviews on Facebook, Yelp, healthcare directories, or your own website, the same process works. Extract them however you can and drop them into the same chat. The analyser doesn't care where they came from.
Pick whichever of these four ways suits you.
1. Screenshot them (easiest, works for anyone). Search your practice on Google, open your reviews, and screenshot them as you scroll. Grab your last 30, 50, as many as you like. Drop the images straight into the chat. No copying, no files, and it works whether or not you own the profile, because the reviews are public.
2. Export the lot with Google Takeout (best if you own the profile). If you're the verified owner of your Business Profile, go to takeout.google.com, click Deselect all, tick Google Business Profile only, and create the export. Google emails you a link. Inside the download, you'll find a file ending in .json (usually reviews.json). Upload that one file into the chat. This is the route for when you want your whole history read, not just the recent run.
3. Use the Phantom review-audit extension (one button, exports the lot). Phantom is a free Chrome extension, the Phantom GMB Audit Tool. Install it, open your practice on Google, and click its review-audit button. It exports all your reviews to a CSV file, which you upload into the chat. You don't need to own the profile, and your first five audits are free before it asks you to pay. It works most of the time. Now and then it doesn't, so if it stalls, fall back to method one. Install it here: https://chromewebstore.google.com/detail/phantom-gmb-audit-tool/ppjhoknoadhakhhdbbjjinlopefmehik
4. Let Claude fetch them for you (Cowork). If you're using Claude Cowork, just ask it to visit your Google Business Profile and pull the reviews for you. No copying, no files. One instruction matters: tell it to click the "more" button on each review first. Without that, it only captures the shortened preview Google shows by default, and you lose the second half of the longer reviews, which is often where the real feedback sits.
Step 2: Build the Review Analyser Project [5 min]
Inside Claude, create a new Project called Review Analyser. In the project instructions, paste the prompt below. Leave project knowledge empty for now. The reviews go in the chat.
The prompt (paste this into your Project's instructions)
You are analysing patient reviews for a dental practice. Your job
is to find the signals the owner cannot easily see by skim-reading
reviews one at a time.
Your reviews may arrive as screenshots, pasted text, a CSV file, or
a JSON file exported from Google. If JSON, star ratings appear as
words (for example "FIVE" or "ONE"), the patient's text sits in a
"comment" field, and the practice's own replies sit in a
"reviewReply" field. In every format, analyse only the patient
reviews and their star ratings, not the practice's own replies,
unless I ask about them.
For the reviews provided, give me:
1. Top 3 praise themes. What patients consistently appreciate.
For each: a one-line description, the rough percentage of
reviews touching it, and two verbatim quotes that capture
it best.
2. Top 2 friction themes. What patients quietly complain about,
including the "buts" hidden inside 4-star and 5-star reviews.
For each: same structure as above.
3. The surprise. One pattern that only becomes visible across
30+ reviews, not in any single one. The thing the practice
probably does not know is showing up.
4. One action for this week. The single most useful thing the
practice could do in the next 7 days based on what you found.
Not five things. One thing.
Do not flatter the practice. If the reviews suggest a real
problem, name it. If there is no clear friction in the set,
say so honestly.
Step 3: Run the analysis [3 min]
Open a new chat inside the Project. Add your reviews (upload the screenshots, the CSV, or the .json file, or paste them in). At the bottom, type: Run the analysis. Hit send, and read what comes back carefully.
Step 4: Read the four outputs [10 min]
You'll get back four things: top praise themes, top friction themes, one surprise pattern, and one action for this week.
The praise themes feel good. They tell you what your patients value most about you. The friction themes are the gold. They tell you what's quietly costing you new patients. The surprise line is the one to sit with for a moment, that's often where the upside is hiding. The one action is your week.
Now you've got the insights. The next three prompts turn them into something you can actually use.
Step 5: Turn the insights into work [15 min, three follow-on prompts]
Stay in the same chat. The analysis is the context for everything that follows.
Prompt A - Generate USPs for your website
Paste this:
Using the praise themes you just identified, draft three USPs ready
to use on the practice's website. Each USP should:
- Be no more than 15 words
- Lead with the patient outcome, not the practice's effort
- Use the patients' own language where possible, drawn from the
quotes you surfaced
Give me the three USPs as a clean list. Below each one, note which
praise theme it draws from and which quote inspired the wording.
Use these in your "Why patients choose us" section, on your home page hero, or as headers on a referral page. They land harder than anything a marketing agency will write, because they're your patients' own words.
Prompt B - Write three social posts from your strongest theme
Paste this:
Take the strongest praise theme from the analysis above. Write three
social media posts the practice can publish this month:
1. Quote-led. Open with a direct patient quote, then one line from
the practice acknowledging what that means to them.
2. Story-led. Tell the story behind the praise theme, what the team
actually does to earn it.
3. Insight-led. Reframe the praise theme as a small piece of guidance
for prospective patients ("What to look for when choosing a dentist
in our area").
Keep each post under 100 words. No hashtags, no emojis. Voice should
sound human, not corporate.
That's three weeks of content from one prompt, all rooted in what your patients are already telling you.
Prompt C - Build a one-page team huddle brief
Paste this:
Turn the friction themes and the "one action" into a one-page team
brief for the next morning huddle. Structure:
- What patients are quietly telling us (the friction themes, plain
language, no jargon)
- The one thing we're fixing this week (the action, plus what good
looks like once it's fixed)
- What we're already doing brilliantly (the top praise theme, to
close on a high)
Keep it warm, direct, and short enough to read aloud in three minutes.
Print it. Take it into your next huddle. Your team hears what patients are saying, sees the one fix this week, and leaves the room with the praise theme still ringing.
Coming up
Issue 2, in two weeks: the Treatment Explanation Translator. One treatment plan, three patient versions, every time. We'll take what your reviews suggest patients are struggling to understand, and fix it at the source.
Block the time now.
Brendon
P.S. If the Review Analyser surfaces something you weren't expecting, hit reply and tell me. I read these carefully. The patterns across practices are where this newsletter gets its best material.
Got this from someone else? Subscribe at guideable.me/newsletter. One use case, one prompt, one short read. Every two weeks.
Reference — the four ways at a glance
Method | Best for | Output format | Needs profile ownership? | Cost |
|---|---|---|---|---|
1. Screenshot | Anyone, quickest | Images | No | Free |
2. Google Takeout | Owners wanting full history | reviews.json | Yes (verified owner/manager) | Free |
3. Phantom extension | One-click full export | CSV | No | First five audits free, then paid |
4. Claude Cowork | Hands-off, let Claude do it | Extracted text | No | Included in Cowork |
Note for method 4: always instruct Claude to click the "more" button on each review, or it captures only the truncated preview text.
For reviews on Facebook, Yelp, healthcare directories, or your own website: screenshots (method 1) are your universal fallback.
Reference - the three follow-on prompts at a glance
Prompt | Output | Where it goes |
|---|---|---|
A. USP generator | Three website-ready USPs in patients' own language | Home page hero, "Why us" section, referral page |
B. Social post pack | Three posts (quote-led, story-led, insight-led) | Instagram, Facebook, and LinkedIn for over three weeks |
C. Team huddle brief | One-page brief, three minutes to read aloud | Next morning team huddle |
